R&B/Hip Hop Music Magazine Target Audience

Target Audience – Teenagers and young adults (ages 16-25) both male and female.

People who listen to R&B/hip hop music listen to radio and TV stations such as MTV BASE, Radio1 Extra and Kiss. These stations play a lot of R&B and hip hop songs so this is why they are listened to buy teenagers and young adults.

They buy clothes from stores such as Nike, Adidas, Hugo Boss, Prada and Giorgio Armani. They wear stylish and high fashion clothes and so would like to see these type of clothes worn of the model on the front cover of the magazine.

How much disposable income to they have?  People ages 16-25 would probably have a full/part time job so are more likely to be able to pay for a higher priced magazine than teenagers would. I think that the price £3.99 is an okay price to sell a magazine at.

Leave a comment